Mar 26, 2024
Professional opportunities abound for women lawyers, yet many women hesitate to pursue their dream of starting and owning a law practice. Many of those who do take the leap still struggle with building their business into a saleable asset that supports their lifestyle (both now and in retirement).
Before my guest, Davina Frederick, started her law firm in 2007, she worked in professional services marketing. Thanks to her familiarity with marketing and litigation and the struggle she saw other women law firm owners have with building sustainable practices, she rebranded in 2020 to serve them as a law firm growth strategist and business coach. Now, she helps women lawyers achieve their goals and overcome challenges in their professional and personal lives.
In this episode of The Lawyer’s Edge podcast, you’ll learn about the importance of starting and scaling your practice, the consequences of not building your business into an asset, and why women lawyers too often shy away from going into business for themselves. Davina will also give you an outline of her framework for scaling your law firm business to $1,000,000 or more.
WHAT’S COVERED IN THIS EPISODE ABOUT SCALING YOUR LAW FIRM
2:31 - Why it’s so important for women to scale their law firms instead of staying solo
5:54 - Advantages for women lawyers who start and scale their own practice instead of working in others
10:40 - Why many women lawyers think smaller than they should about what’s possible for them
13:57 - How your upbringing and early career can have an impact on what you decide to do for yourself
18:29 - How your money story can be a big obstacle to growing wealth through scaling your practice
22:26 - The internal aspect you can always change that drives what you choose to focus on (even if you have external obstacles in your way)
28:56 - Why there are more opportunities than ever to get support, make connections, and achieve success
30:56 - Davina’s framework for scaling your law firm to seven figures or more and the journey that led to its creation
40:50 - The only thing that matters when it comes to owning and scaling your business and what gets you to the next level
Connect with Davina Frederick
Davina Frederick is a Florida-licensed attorney, law firm growth strategist, and business coach for women law firm owners.
She graduated from the University of Central Florida in Orlando, FL, with a B.A. in journalism, and she received her J.D. from Barry University Dwayne O. Andreas School of Law in 2007. Prior to starting her own law firm in 2007 and growing it successfully during the 2008 recession and its aftermath, she enjoyed a career as a professional services marketer. In 2013, she founded D. Frederick Media and Marketing, LLC, with the goal of helping professional service business owners implement their marketing strategies. However, she quickly discovered that most did not even have a strategy! She then began to work with her clients to develop strategic growth plans for their businesses and to coach them through implementing these plans, including how to market and sell, cultivate A+ teams, and set up systems-based businesses.
Since most of Davina’s clients were women law firm owners who wanted the inside scoop on how Davina had successfully created and scaled her own law firm, she began to focus on serving just women law firm owner clients. In 2020, Davina rebranded her company to reflect this shift, creating Wealthy Woman Lawyer®. Wealthy Woman Lawyer® assists women law firm owners scale their law firms into $1M+ wealth-generating businesses without overwork or overwhelm.
Davina is the author of two books: The Wealthy Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age: 10 Bold Actions to Take Now to Attract Your Ideal Clients with Total Ease and The Wealthy Woman Lawyer’s Guide to a Systems-Driven Law Firm Business: 7 Essential Systems You Need to Take Back Your Time, Avoid Burnout, and Create Lasting Wealth. She’s also the founder and host of the Wealthy Woman Lawyer podcast—the #1 podcast for Women in Law in the U.S. Davina believes all women lawyers deserve to be wealthy women lawyers if that is their desire. Women lawyers, particularly women law firm owners, work too hard to serve others, not to live fulfilled, prosperous, and enriched lives.
Wealthy Woman Lawyer | LinkedIn
The Wealthy Woman Lawyer's Guide to Law Firm Marketing in the Virtual Age by Davina Frederick
The Wealthy Woman Lawyer's Guide to a Systems-Driven Law Firm Business by Davina Frederick
Mentioned In How to Scale Your Law Firm to 7 Figures or More
“The Dirty Word No Law Firm Owner Wants to Utter” | Wealthy Woman Lawyer Podcast
“The Lawyer’s Edge with Elise Holtzman” | Wealthy Woman Lawyer Podcast
Get Connected with The Coaching Team at hello@thelawyersedge.com
SPONSOR FOR THIS EPISODE…
Today’s episode is brought to you by the coaching team at The Lawyer’s Edge, a training and coaching firm which has been focused exclusively on lawyers and law firms since 2008.
Each member of The Lawyer’s Edge coaching team is a trained, certified, and experienced professional coach AND either a former practicing attorney or a former law firm marketing and business development professional. Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress.
To get connected with YOUR coach, just email the team at hello@thelawyersedge.com.